A very notable site on the interactivity and creativity in tie'ing the flash interactive experience with the product. Usually that a product shopping experience would be slow, smelly, boring and lame. But this changes the perception of it.
Scroll down to the bottom of the page and experience how you can play and 'customize' the product the way you want, NFS:Underground way. You have the power to "Mod" it the way you want.
https://www.oneill.com/
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