Uniqlock
I am always impressed by my fellow mentors from the East in creating creative campaigns for brands, be it big or small. I would rather say it is unconventional that is what makes this campaign so big and successful, and there is countless websites that has already reviewed on the campign itself, but I wouldn't want to talk on it again. Somehow it does proves the fact that something that walks along the line of beautiful, pretty, soft-core, but yet usable-effective idea, will be 'possibly' successful, the rest depends on how is the brand trusting the agency in implementing mind blowing ideas or execution.
Case study
The video that explains the campaign in short. In about 1 minute.
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